As an artist trained in the applied arts, Gustav Klimt valued all forms of art, including the graphic arts. This final design from 1896 for inclusion in Allegorien published by Gerlach & Schenk demonstrates respect for artistic precedent and for a wide range of media and technique. The publication was printed in an unknown number of copies. Klimt’s rendering in latin of the title, “SCVLPTVR.,” with three-dimensional effect on the wall, is a figurative allusion to this medium as well as a literal reference to Ancient Rome. By doing the same with his signature and date in roman numerals on the right hand side of the image, Klimt places himself, The Artist, firmly in this linear and legitimizing context of art history and as its modern standard-bearer. Playing on Classical mythology and the story of Pygmalion, in which a statue comes to life, Klimt presents his modern Venus holding an apple. Klimt’s Venus exhibits a curvilinear softness; there are no angles. Klimt deftly shows the possibilities in a graphic image to give life to dark, wavy hair and tenderness to swelling breasts and belly. To further emphasize the allegory of thriving modern art, he contrasts his Venus with the cold, hard ancient classical head whose eyes are vacuous and whose hair is but a stylized mass of curls. Klimt’s living Venus stands in front of the large bust and large classical pillar upon which is a sculpture of a Sphinx and a Greek Attic bust. As if a gallery to represent sculpture’s “best of” through the ages, the upper horizontal panel includes bust depictions in marble, cast metal and wood of examples from Ancient Rome, the Medieval, Renaissance and Neo-Classical periods. Clear at the bottom of the printed image, Klimt places one final bust. Like the living Venus, this female head is the epitome of softness and life, and it is crowned with a golden laurel wreath. Unlike Klimt’s collection of ancient sculptural busts, this one is walking right off the printed page. Klimt’s allegory of sculpture is a paean to the Modern emerging from the Classical past.

ALLEGORIEN-NEUE FOLGE, 1897, published by Gerlach & Schenk Verlag fur Kunst und Gewerbe, Vienna, was a serial publication that began as Allegorien und Embleme in 1882. A sourcebook of inspiration made for and by young Viennese artists became something of a galvanizer of the modernist movement in Vienna with its new series issued in 1897. Its publisher, Martin Gerlach, plucked young artists and even art students who were exploring the newest techniques in drafting and graphic design to contribute to his publication. This was the beginning of a long-standing relationship. In the forward to the 1897 edition, Gerlach, expounds upon the new approach which consciously shifted away from historicism rooted in the conservative Academy. Instead, the artists were encouraged to explore new subjects and new ways to present them. More unconventional subjects such as: Wine, Love, Song, Music and Dance; Arts and Sciences; the Seasons and their corresponding activities, sports and amusements, breathed fresh, modern life into the allegorical genre. Specific topics that were explored ranged from Electricity and new concepts of Work and Time to Bicycle Sport and the Graphic Arts.

Essentially, the publication served as a portable forum for sharing and disseminating new ideas. Two contributors, a young Gustav Klimt and an even younger Koloman Moser, likely met through their involvement with Allegorien and found themselves to be like-minded artists. As a result, the two allied with other artists and architects in a dramatic and formal break with the established, conservative state-run arts (Kunstlerhausgenessenschaft) to found the Vienna Secession the very next year in 1898. Klimt became the Secession’s first President; while Moser, in 1903, expanded the group from a solely exhibition-based focus to include a workshop by co-founding the Wiener Werkstatte. Gerlach went on to publish some issues of the Secession’s journal called Ver Sacrum as well as postcards designed by its members.

The Viennese art critic, Joseph August, called Gerlach the “Fuhrer der Moderne” (Leader of Modernism). The new 1897 series, featuring its innovative and modern art plates, is an important art historical document as it played a significant role in helping shape the avant-garde art movement in Vienna which exploded onto the scene with the formation of the Vienna Secession in 1898. Individually, the plates are important works; they are noteworthy for their stylistically and thematically modern approach. These plates offer some of the earliest examples of Viennese avant-garde and Secession artists’ published work.