Adolfo Hohenstein was a German-Italian painter, illustrator, and designer, recognized as a key figure in the development of Art Nouveau in Italy. Born in Saint Petersburg to German parents, he later moved to Vienna and then Milan, where he became the artistic director for G. Ricordi & Co., a major Italian publishing house.
Hohenstein’s innovative opera posters for Giacomo Puccini, including La Bohème, Tosca, and Madama Butterfly, revolutionized theatrical advertising. His work combined flowing lines, bold compositions, and elements of Japanese prints and Symbolism, influencing the Stile Liberty movement—Italy’s take on Art Nouveau.
Beyond posters, Hohenstein designed book covers, set decorations, and textiles, shaping the visual culture of his era. His influence extended to future graphic artists like Leonetto Cappiello and Marcello Dudovich, who built on his expressive, dynamic style.
A master of elegance and ornamentation, Hohenstein’s work remains a cornerstone of early modern graphic design, celebrated for its artistic beauty and innovation.